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Featured Posts

Social MediaSocial Media

How creator-led campaigns are revolutionizing film marketing on social media

This week's new horror film Hell of a Summer swapped stale promos for native content fans crave

Experiential MarketingExperiential Marketing

The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

AMC announced a big bet on 4DX and ScreenX immersive theaters last week, coming soon to a complex near you

Strategic PartnershipStrategic Partnership

Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership

Influencer MarketingInfluencer Marketing

Blumhouse’s clever influencer marketing tactic for The Woman in the Yard

How a creepy DM from the mysterious woman put influencers on high alert for the upcoming movie's release

Campaign StrategyCampaign Strategy

The Monkey and the missed marketing opportunity for toy terror

A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film

Souvenir popcorn buckets: Is this the new gold rush?

Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?

Social MediaSocial Media

How creator-led campaigns are revolutionizing film marketing on social media

This week's new horror film Hell of a Summer swapped stale promos for native content fans crave

Experiential MarketingExperiential Marketing

The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

AMC announced a big bet on 4DX and ScreenX immersive theaters last week, coming soon to a complex near you

Strategic PartnershipStrategic Partnership

Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership

PR StuntPR Stunt

Bruised but not broken: How Jack Quaid’s NBA PR Stunt is driving Novocaine at the box office

The court-side stunt generated buzz for Vertical Entertainment's new film at an NBA game

Influencer MarketingInfluencer Marketing

Blumhouse’s clever influencer marketing tactic for The Woman in the Yard

How a creepy DM from the mysterious woman put influencers on high alert for the upcoming movie's release

Social MediaSocial Media

Paddington in Peru’s digital strategy: A global adventure across social media

A deeper look at Paddington in Peru’s multi-channel strategy and the specific social assets that every movie should copy

Campaign StrategyCampaign Strategy

The Monkey and the missed marketing opportunity for toy terror

A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film

Movie TrailersMovie Trailers

First look: The impact of debuting trailers during Super Bowl LIX

With all eyes on the Big Game, which movie trailer drew the most attention?

Movie TrailersMovie Trailers

The big reveal: Did Companion's movie trailer show too much?

The age-old balancing act of generating excitement in a movie trailer without giving away the goose

Movie marketing in virtual worlds for real-world paydays

How studios are engaging young moviegoers through Roblox and other games

Milking the box office for 'Babygirl'

How a marketing campaign centered around the movie's milk scene leverages a signal to keep movie top-of-mind

Experiential MarketingExperiential Marketing

How Nosferatu's experiential marketing tactics bring gothic horror to the holidays

This Christmas, we're all taking a holiday trip to Transylvania to see a distant relative