Why first-party data is Hollywood’s most overlooked superpower and how A24’s Membership Club shows the way.
Studios are chasing virality. Tom Cruise is still chasing planes. And the numbers show it’s working.
Ryan Coogler’s vampire thriller leaned on earned media and audiences devoured it.
Disney taps Millennial heartstrings and fan culture to revive a cult classic with serious marketing smarts.
Blumhouse's latest campaign tactic blurs fiction and reality by letting the killer doll hijack your small screen before the movie even starts.
A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film
