A data-driven examination of movie marketing
Cinemarketing
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How treadmill screenings frame a survival thriller as an experience, not just a movie
Why “the last case” messaging is sparking fan FOMO (and what other franchises can learn from it)
A case study in participatory fandom where fans didn’t just watch, but instead sang, cosplayed, and carried the campaign across platforms
Netflix, U.S. Bank, and Subway team up to turn a comedy sequel into a multi-platform activation
Dissecting NEON's viral-ready horror stunt that hit the right tone but not the scale
Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?
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