A data-driven examination of movie marketing
Cinemarketing
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A24’s menofny.com campaign turns character study into social commentary and a viral stunt, ahead of its upcoming rom com's release
The log truck stunt triggered instant fan recognition and proved nostalgia can drive box office.
Studios are chasing virality. Tom Cruise is still chasing planes. And the numbers show it’s working.
Why a simple farewell message on OOH elements has become one of 2025's most emotionally resonant movie marketing plays
Blumhouse's latest campaign tactic blurs fiction and reality by letting the killer doll hijack your small screen before the movie even starts.
Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?
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