A data-driven examination of movie marketing
Cinemarketing
Join 14,000+ Industry Pros & Get Weekly Insights
Dissecting NEON's viral-ready horror stunt that hit the right tone but not the scale
Why Disney’s campaign feels more like a cultural event than a standard sequel release
Zach Cregger’s next thriller uses a livestream, an alternative reality game (ARG), and eerie found footage to pull viewers into their world before they even reach the theater.
A bold home screen takeover and integrated features helped bridge the gap between the couch and the cinema.
Inside the massive retail + mobile campaign that quietly reached millions before the film hit theaters.
Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?
A beehiiv newsletter
Privacy policy
Terms of use
