A data-driven examination of movie marketing
Cinemarketing
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AMC announced a big bet on 4DX and ScreenX immersive theaters last week, coming soon to a complex near you
McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership
How a creepy DM from the mysterious woman put influencers on high alert for the upcoming movie's release
A deeper look at Paddington in Peru’s multi-channel strategy and the specific social assets that every movie should copy
A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film
Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?
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