McDonald’s latest collaboration with the highly anticipated Minecraft Movie is a masterclass in co-branded movie marketing. This powerhouse partnership extends beyond Happy Meals to include in-game experiences, exclusive digital rewards, and even SMS engagement, reinforcing the fast-food giant’s presence in the gaming world while fueling hype for the movie.
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Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing
McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership
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