First look: The impact of debuting trailers during Super Bowl LIX

The Super Bowl continues to be a prime platform for movie promotions.

At this year’s game, spots for major films such as "Mission: Impossible 8 - The Final Reckoning," Disney's live-action "Lilo & Stitch," "Jurassic World Rebirth," and "How to Train Your Dragon" captivated audiences.

These spots generated significant online searches and discussions, highlighting the event's impact on movie marketing.

We’ll take a look at each one and their impact in terms of public interest after each spot aired based on Google Trends’ search data:

According to Google, “Interest over time numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.”

Jurassic World Rebirth was the big winner with a value of 72 on Super Bowl Sunday (although it’s peak was a few days earlier on February 5th when the trailer was officially released).

How to Train Your Dragon came in second when its trailer debuted on Super Bowl Sunday with a value of 38 but maintained the most interest a week later.

Mission: Impossible - The Final Reckoning had a small bump with a value of 10 on Super Bowl Sunday, and interest via search decreased in the following week.

Lastly, Lilo and Stitch did not perform as well as the others with a value of 8, despite having a custom-made spot that tied into the Super Bowl.

All in all, it seems Jurassic World benefited from releasing it’s trailer earlier in the week, and then re-airing it on Super Bowl Sunday with 127.7 million people tuning in.