Strategic PartnershipStrategic Partnership
The most effective Jurassic World ad was sitting in your fridge

The most effective Jurassic World ad was sitting in your fridge

Inside the massive retail + mobile campaign that quietly reached millions before the film hit theaters.

Campaign StrategyCampaign Strategy
Why Pixar’s Elio Got Lost in Space at the Box Office

Why Pixar’s Elio Got Lost in Space at the Box Office

Pixar’s marketing missteps and strategic oversights grounded ELIO’s box-office performance, highlighting critical lessons from past successes.

Digital MarketingDigital Marketing
Weapons creates a horror campaign you participate in

Weapons creates a horror campaign you participate in

Zach Cregger’s next thriller uses a livestream, an alternative reality game (ARG), and eerie found footage to pull viewers into their world before they even reach the theater.

Experiential MarketingExperiential Marketing
Apple turns the F1 trailer into a viral sensory marketing moment

Apple turns the F1 trailer into a viral sensory marketing moment

Apple’s haptic trailer gives audiences goosebumps and Hollywood a glimpse at the future of mobile-first movie buzz

Digital MarketingDigital Marketing
The Materialists uses a fake dating site to spark digital desire

The Materialists uses a fake dating site to spark digital desire

A24’s menofny.com campaign turns character study into social commentary and a viral stunt, ahead of its upcoming rom com's release

Campaign StrategyCampaign Strategy
Studios, It’s Time to Own Your Audience

Studios, It’s Time to Own Your Audience

Why first-party data is Hollywood’s most overlooked superpower and how A24’s Membership Club shows the way.

PR StuntPR Stunt
Final Destination: Bloodlines unlocks the power of physical recall in franchise marketing

Final Destination: Bloodlines unlocks the power of physical recall in franchise marketing

The log truck stunt triggered instant fan recognition and proved nostalgia can drive box office.

Campaign StrategyCampaign Strategy
What studios can learn from Tom Cruise's actor-led marketing masterclass

What studios can learn from Tom Cruise's actor-led marketing masterclass

Studios are chasing virality. Tom Cruise is still chasing planes. And the numbers show it’s working.

OOHOOH
How The Life of Chuck turned billboards into real-world farewells

How The Life of Chuck turned billboards into real-world farewells

Why a simple farewell message on OOH elements has become one of 2025's most emotionally resonant movie marketing plays

PR StuntPR Stunt
Now You See Me 3 bets on real cash giveaways to drive hype

Now You See Me 3 bets on real cash giveaways to drive hype

How sending $119 in real cash transformed a billboard into a viral experience and pushed the limits of movie marketing creativity

Campaign StrategyCampaign Strategy
Can great movies sell themselves? Sinners might be the case study

Can great movies sell themselves? Sinners might be the case study

Ryan Coogler’s vampire thriller leaned on earned media and audiences devoured it.

Campaign StrategyCampaign Strategy
How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

Disney taps Millennial heartstrings and fan culture to revive a cult classic with serious marketing smarts.

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