The court-side stunt generated buzz for Vertical Entertainment's new film at an NBA game
How a creepy DM from the mysterious woman put influencers on high alert for the upcoming movie's release
A deeper look at Paddington in Peru’s multi-channel strategy and the specific social assets that every movie should copy
A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film
With all eyes on the Big Game, which movie trailer drew the most attention?
The age-old balancing act of generating excitement in a movie trailer without giving away the goose
How studios are engaging young moviegoers through Roblox and other games
How a marketing campaign centered around the movie's milk scene leverages a signal to keep movie top-of-mind
This Christmas, we're all taking a holiday trip to Transylvania to see a distant relative
Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?
A viral stunt in Times Square shocked fans while generating national press
