Digital MarketingDigital Marketing
The Materialists uses a fake dating site to spark digital desire

The Materialists uses a fake dating site to spark digital desire

A24’s menofny.com campaign turns character study into social commentary and a viral stunt, ahead of its upcoming rom com's release

Campaign StrategyCampaign Strategy
Studios, It’s Time to Own Your Audience

Studios, It’s Time to Own Your Audience

Why first-party data is Hollywood’s most overlooked superpower and how A24’s Membership Club shows the way.

PR StuntPR Stunt
Final Destination: Bloodlines unlocks the power of physical recall in franchise marketing

Final Destination: Bloodlines unlocks the power of physical recall in franchise marketing

The log truck stunt triggered instant fan recognition and proved nostalgia can drive box office.

Campaign StrategyCampaign Strategy
What studios can learn from Tom Cruise's actor-led marketing masterclass

What studios can learn from Tom Cruise's actor-led marketing masterclass

Studios are chasing virality. Tom Cruise is still chasing planes. And the numbers show it’s working.

OOHOOH
How The Life of Chuck turned billboards into real-world farewells

How The Life of Chuck turned billboards into real-world farewells

Why a simple farewell message on OOH elements has become one of 2025's most emotionally resonant movie marketing plays

PR StuntPR Stunt
Now You See Me 3 bets on real cash giveaways to drive hype

Now You See Me 3 bets on real cash giveaways to drive hype

How sending $119 in real cash transformed a billboard into a viral experience and pushed the limits of movie marketing creativity

Campaign StrategyCampaign Strategy
Can great movies sell themselves? Sinners might be the case study

Can great movies sell themselves? Sinners might be the case study

Ryan Coogler’s vampire thriller leaned on earned media and audiences devoured it.

Campaign StrategyCampaign Strategy
How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

Disney taps Millennial heartstrings and fan culture to revive a cult classic with serious marketing smarts.

Campaign StrategyCampaign Strategy
From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

Blumhouse's latest campaign tactic blurs fiction and reality by letting the killer doll hijack your small screen before the movie even starts.

Social MediaSocial Media
How creator-led campaigns are revolutionizing film marketing on social media

How creator-led campaigns are revolutionizing film marketing on social media

This week's new horror film Hell of a Summer swapped stale promos for native content fans crave

Experiential MarketingExperiential Marketing
The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

AMC announced a big bet on 4DX and ScreenX immersive theaters last week, coming soon to a complex near you

Strategic PartnershipStrategic Partnership
Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership

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