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Experiential MarketingExperiential Marketing
The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

AMC announced a big bet on 4DX and ScreenX immersive theaters last week, coming soon to a complex near you

Strategic PartnershipStrategic Partnership
Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership

PR StuntPR Stunt
Bruised but not broken: How Jack Quaid’s NBA PR Stunt is driving Novocaine at the box office

Bruised but not broken: How Jack Quaid’s NBA PR Stunt is driving Novocaine at the box office

The court-side stunt generated buzz for Vertical Entertainment's new film at an NBA game

Influencer MarketingInfluencer Marketing
Blumhouse’s clever influencer marketing tactic for The Woman in the Yard

Blumhouse’s clever influencer marketing tactic for The Woman in the Yard

How a creepy DM from the mysterious woman put influencers on high alert for the upcoming movie's release

Social MediaSocial Media
Paddington in Peru’s digital strategy: A global adventure across social media

Paddington in Peru’s digital strategy: A global adventure across social media

A deeper look at Paddington in Peru’s multi-channel strategy and the specific social assets that every movie should copy

Campaign StrategyCampaign Strategy
The Monkey and the missed marketing opportunity for toy terror

The Monkey and the missed marketing opportunity for toy terror

A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film

Movie TrailersMovie Trailers
First look: The impact of debuting trailers during Super Bowl LIX

First look: The impact of debuting trailers during Super Bowl LIX

With all eyes on the Big Game, which movie trailer drew the most attention?

Movie TrailersMovie Trailers
The big reveal: Did Companion's movie trailer show too much?

The big reveal: Did Companion's movie trailer show too much?

The age-old balancing act of generating excitement in a movie trailer without giving away the goose

Movie marketing in virtual worlds for real-world paydays

Movie marketing in virtual worlds for real-world paydays

How studios are engaging young moviegoers through Roblox and other games

Milking the box office for 'Babygirl'

Milking the box office for 'Babygirl'

How a marketing campaign centered around the movie's milk scene leverages a signal to keep movie top-of-mind

Experiential MarketingExperiential Marketing
How Nosferatu's experiential marketing tactics bring gothic horror to the holidays

How Nosferatu's experiential marketing tactics bring gothic horror to the holidays

This Christmas, we're all taking a holiday trip to Transylvania to see a distant relative

Souvenir popcorn buckets: Is this the new gold rush?

Souvenir popcorn buckets: Is this the new gold rush?

Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?

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