Cinemarketing

Cinemarketing

A data-driven examination of movie marketing

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Campaign StrategyCampaign Strategy
Answer the call: The Black Phone 2's marketing turns your life into the set

Answer the call: The Black Phone 2's marketing turns your life into the set

A text you can screenshot, a bucket you can film, a moment you can copy at home.

The Longest Walk: An endurance-laced PR stunt for Stephen King's latest movie

The Longest Walk: An endurance-laced PR stunt for Stephen King's latest movie

How treadmill screenings frame a survival thriller as an experience, not just a movie

Campaign StrategyCampaign Strategy
Finale framing that works: The Conjuring’s last stand

Finale framing that works: The Conjuring’s last stand

Why “the last case” messaging is sparking fan FOMO (and what other franchises can learn from it)

Campaign StrategyCampaign Strategy
Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

A case study in participatory fandom where fans didn’t just watch, but instead sang, cosplayed, and carried the campaign across platforms

Strategic PartnershipStrategic Partnership
A case study in legacy IP monetization: Happy Gilmore 2’s multi-platform marketing play

A case study in legacy IP monetization: Happy Gilmore 2’s multi-platform marketing play

Netflix, U.S. Bank, and Subway team up to turn a comedy sequel into a multi-platform activation

Souvenir popcorn buckets: Is this the new gold rush?

Souvenir popcorn buckets: Is this the new gold rush?

Creative, must-have popcorn bucket releases are now becoming a staple of the movie marketing launch plan—but are they moving the needle for theaters?

Campaign StrategyCampaign Strategy
Answer the call: The Black Phone 2's marketing turns your life into the set

Answer the call: The Black Phone 2's marketing turns your life into the set

A text you can screenshot, a bucket you can film, a moment you can copy at home.

Social MediaSocial Media
Movie studios vs. social: The screen time showdown and battle for your attention

Movie studios vs. social: The screen time showdown and battle for your attention

How TikTok and UGC are squeezing the moviegoing window

Movie TrailersMovie Trailers
Trailer magic that works: Good Boy's trailer shows a new perspective, leaving fans intrigued

Trailer magic that works: Good Boy's trailer shows a new perspective, leaving fans intrigued

How a dog-centered horror trailer clawed its way into a wider theatrical run

Campaign StrategyCampaign Strategy
Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

A case study in participatory fandom where fans didn’t just watch, but instead sang, cosplayed, and carried the campaign across platforms

The Longest Walk: An endurance-laced PR stunt for Stephen King's latest movie

The Longest Walk: An endurance-laced PR stunt for Stephen King's latest movie

How treadmill screenings frame a survival thriller as an experience, not just a movie

Campaign StrategyCampaign Strategy
Finale framing that works: The Conjuring’s last stand

Finale framing that works: The Conjuring’s last stand

Why “the last case” messaging is sparking fan FOMO (and what other franchises can learn from it)

Strategic PartnershipStrategic Partnership
A case study in legacy IP monetization: Happy Gilmore 2’s multi-platform marketing play

A case study in legacy IP monetization: Happy Gilmore 2’s multi-platform marketing play

Netflix, U.S. Bank, and Subway team up to turn a comedy sequel into a multi-platform activation

PR StuntPR Stunt
Proposals, PR, and missed marketing potential with NEON’s Together

Proposals, PR, and missed marketing potential with NEON’s Together

Dissecting NEON's viral-ready horror stunt that hit the right tone but not the scale

Campaign StrategyCampaign Strategy
How Disney reinvented Freakier Friday into a nostalgia‐powered brand experience

How Disney reinvented Freakier Friday into a nostalgia‐powered brand experience

Why Disney’s campaign feels more like a cultural event than a standard sequel release

PR StuntPR Stunt
How The Naked Gun used absurd marketing tactics to make fans comedy activists

How The Naked Gun used absurd marketing tactics to make fans comedy activists

A tongue-in-cheek, data-backed campaign turned a legacy sequel into a purposeful event.

PR StuntPR Stunt
How Sony used a cloaked hookman to stalk NYC and promote a horror reboot

How Sony used a cloaked hookman to stalk NYC and promote a horror reboot

A no-budget, high-anxiety street campaign for I Know What You Did Last Summer proves that fear is still a powerful marketing tool.

CTVCTV
No stream, just strategy: How Roku helped market Superman’s theatrical return

No stream, just strategy: How Roku helped market Superman’s theatrical return

A bold home screen takeover and integrated features helped bridge the gap between the couch and the cinema.

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