Cinemarketing | Movie Marketing Campaign Analysis

Campaign Strategy

How a tiny theatrical release made millions with almost no marketing spend

A case study in fan-driven demand, creator trust, and why “request a screening” might be the most powerful CTA in movies

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Feb 2, 2026

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Trusted by 14,000+ film marketing professionals at Netflix, Sony, NEON, Universal and more

Social Media

Why reality-blurring content Is becoming a core movie marketing pillar

A look at how custom in-character content pieces can outperform trailers, drive earned media, and anchor an entire campaign

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Jan 26, 2026

Campaign Strategy

Under-the-radar or underwhelming? Dissecting Scream 7’s more measured rollout compared to Scream VI

A data-driven look at what Paramount has released so far, how the campaign compares to Scream VI, and what fan discussion reveals about audience expectations.

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Jan 19, 2026

OOH

How one Disney+ billboard outperformed an entire media buy

A Cinemarketing case study on 3D OOH, earned media, and viral distribution for Disney+'s new release

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Jan 12, 2026

Latest

PR Stunt

How Netflix used its Christmas Day NFL games to market upcoming releases

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Jan 5, 2026

Campaign Strategy

The top 10 movie marketing trends of 2025

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Dec 29, 2025

Strategic Partnership

How OLIPOP helped the SpongeBob Movie tap into the right audiences

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Dec 22, 2025

Social Media

How The Housemaid turns BookTok obsession into box office momentum

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Dec 15, 2025

Campaign Strategy

Timothée Chalamet's buzz-worthy content powering Marty Supreme’s coverage

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Dec 8, 2025

Social Media

How Wuthering Heights trailer snippets are dominating Instagram

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Dec 1, 2025

Campaign Strategy

How Wicked: Part I's and Wicked: For Good's marketing strategies evolved

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Nov 24, 2025

Strategic Partnership

Why Liquid Death’s Running Man partnership is Hollywood-level marketing

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Nov 10, 2025

How a tiny theatrical release made millions with almost no marketing spend

Get Movie Marketing Insights

Why reality-blurring content Is becoming a core movie marketing pillar

Under-the-radar or underwhelming? Dissecting Scream 7’s more measured rollout compared to Scream VI

How one Disney+ billboard outperformed an entire media buy

Latest

How Netflix used its Christmas Day NFL games to market upcoming releases

The top 10 movie marketing trends of 2025

How OLIPOP helped the SpongeBob Movie tap into the right audiences

How The Housemaid turns BookTok obsession into box office momentum

Timothée Chalamet's buzz-worthy content powering Marty Supreme’s coverage

How Wuthering Heights trailer snippets are dominating Instagram

How Wicked: Part I's and Wicked: For Good's marketing strategies evolved

Why Liquid Death’s Running Man partnership is Hollywood-level marketing

Level Up Your Movie Marketing